The Challenge

With over a decade of innovation in Beauty Tech, L’Oréal approached CES 2024 not simply to participate—but to lead. As a first-time keynote presenter at the world’s largest technology show, the brand faced unique challenges:

• Shifting perceptions of beauty’s role within the CES ecosystem

• Designing a story that resonated with both industry insiders and mass media

• Coordinating across global teams, languages, and creative inputs

• Elevating the visual and emotional impact of their message—all within the constraints of a repertory theater-style stage

L’Oréal had one shot to make a bold statement. The stakes were high, and every detail mattered.

The Results

L’Oréal’s CES 2024 keynote was a breakthrough moment:

• Set new streaming and media engagement records for a CES keynote

• Earned widespread industry and media coverage

• Repositioned beauty tech as a central force within the technology conversation

• Cemented L’Oréal’s leadership as the global pioneer in beauty innovation

The success of this keynote didn't just make headlines—it reshaped perceptions of what’s possible at CES.

Why TPN

TPN was selected as L’Oréal’s production partner based on our unmatched expertise in CES keynote production. With more than 27 years of CES experience, we understand how to craft keynote moments that resonate with global audiences.

What sets TPN apart:

• A proven ability to support both seasoned brands and first-time keynote presenters

• Deep understanding of CES protocols, stakeholders, and infrastructure

• Streamlined integration of live and digital broadcast formats

• Strategic planning that translates to efficiency, cost savings, and creative excellence

We don’t just execute—we partner to shape stories that move audiences.