STRATEGY
The next phase of your events program starts here.
TPN helps you make smarter decisions now to build the foundation for what comes next.
At TPN, strategy isn’t something we deliver once—it’s how we work with you, every step of the way. We partner with your team to develop an event portfolio that’s purposeful and scalable as you grow. Together, we define the right mix of event types mapped to your business goals, and build a program that truly grows your brand.
For Gem, that means balancing immediate execution support with longer-term planning. Whether it’s being at your side for key trade shows in the short term, building events that enhance your relationships with executives, or evolving your flagship program year over year, TPN brings strategic alignment to it all so your event budget delivers results.
CASE STUDY: Microsoft Flight Simulator 2024 Release Event
WHY TPN
Friends.
We meet you where you are. We flex to fit your bandwidth, fill in the gaps, and act as a true extension of your team. Whether it’s stepping in to manage logistics for a trade show, building an executive dinner series that delivers results, or helping you determine the best event mix to build your brand, TPN is invested in your success.
Storytellers.
TPN helps you connect every event to a larger story. Your events aren’t just moments in time, they’re a chance to tell the right story to the right audience at the right moment. We help shape narratives that move people and pipeline. We focus on content, format and experience design to make every moment intentional.
Catalysts.
Engaging a TPN strategist means embedding a catalyst into your team—someone who sees beyond the problem at hand and works relentlessly to drive ideas forward. We help you shift from tactical delivery to strategic orchestration. That means a smarter event mix, sharper planning and an event portfolio that drives results.
STRATEGY SERVICES
End-to-end Program Strategy
Audience and Experience Design Strategy
Calendar planning and Prioritization
Executive and Speaker Development
