STRATEGY
Strategy that connects the dots.
Even the best creative falls flat without the right strategy.
In a fast-moving environment where priorities evolve quickly, clarity is everything. The right strategy—at the right moment, for the right audience—can make all the difference between an event and a moment that moves people. That’s where the TPN Creative Strategists (CS) come in.
The value of a CS lies in the fusion of strategic focus and creative insight. A CS helps you align internal goals, choose the right format, and create content that will actually land with your audience. CSers translate ambiguity into action, orchestrate cross-team collaboration, and uncover opportunities that move projects forward.
CASE STUDY: Microsoft Flight Simulator 2024 Release Event
WHY TPN
Friends
Unlike traditional consultants or creatives who operate within narrow lanes, a CS moves fluidly across disciplines. They are part translator, part provocateur, and part trusted advisor—able to push thinking forward while staying grounded in the pace, politics, and priorities of a complex organization.
Storytellers
At the heart of their impact is communication. A CS is a master storyteller—not just in crafting narratives, but in listening with precision, synthesizing insight, and articulating complexity with clarity and purpose. They don’t just respond—they anticipate. They don’t just present ideas—they frame possibilities in ways that earn buy-in and spark momentum.
Catalysts
Engaging a CS means embedding someone who can connect dots others don’t see—and drive progress even when things get stuck. The result isn’t just a sharper brief or a stronger idea. It’s better alignment, smarter decisions, and a partner who makes your team faster, clearer, and more effective.
STRATEGY SERVICES
End-to-end Program Strategy
Audience and Experience Design Strategy
Strategic Calendar Planning and Prioritization
Executive Presence and Speaker Development
